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Jet Select

Luxury private jet brokerage serving the Netherlands, connecting high-net-worth individuals and businesses with private aircraft for purchase and charter.

Website RebuildSEO & Content StrategyInteractive Tools & CalculatorsLead GenerationBilingual SupportOngoing Development
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The Challenge

Jet Select had a WordPress website built with the Kubio page builder that was bloated, slow, and failing to convert high-intent luxury buyers. At 258KB of HTML alone plus heavy CSS and plugin overhead, the site was taking 3-5 seconds to load — unacceptable for a premium brand targeting high-net-worth clients in the Netherlands. The existing site lacked interactive tools and provided no real value to prospective buyers beyond basic information.

Our Approach

RoseyCo rebuilt the entire platform from scratch, stripping out WordPress entirely and replacing it with a lightweight, conversion-focused architecture. The new site features a multi-step jet selection wizard, an operating cost calculator, and a rent-vs-buy comparison tool — all designed to engage and qualify high-intent prospects. Bilingual Dutch/English support was built in, with geo-targeted location pages and ongoing SEO work that continues to elevate the site towards enterprise-level performance.

Key Results

94% reduction in page weight — from 258KB HTML to 15KB
80% faster load times with sub-second page loads
70% fewer HTTP requests — from 20+ down to 6
Multi-step jet selection wizard with progressive disclosure for higher completion rates
Operating cost calculator covering 8 aircraft types with annual breakdown
Bilingual NL/EN platform with geo-targeted location pages across the Netherlands

Want Results Like These?

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