Turn your enquiries into bookings, by email.
We write and run your welcome emails, follow-ups and newsletters, sent from your name to the people who already asked about you.
- Your Hotel23:04Thank you, Sarah. Your dates are heldHere's everything you asked about, and how to confirm.
- Your HotelTueThree things guests ask before they bookParking, late check-in and the spa. The short answers.
- Your HotelFriYour room is ready when you arePick a date that suits you and we'll do the rest.
“Do you have a room for two, 12 to 14 June?”
In your name. Next email in 2 days.
Example inbox
Email tools sit half set up when nobody has time to write for them. We plan your emails, write them, send them and tell you what came back.
A personal reply goes out in your name, even at 11pm on a Sunday.
Past guests and clients hear from you when you have something worth saying.
- A. MorganCall today
- J. Patel
- R. Evans
See who opened, clicked and replied, so you call the right people first.
Examples. Names and times are placeholders.
Email pays most where each client is worth a lot and takes time to decide. Pick your trade to see the emails we'd start with.
- 1Enquiry replyYour dates are held for 48 hours
- 2Pre-arrivalBefore you arrive: table times and the spa
- 3Return visitThe terrace opens again on the first of May
Example subjects. We write yours around your business.
Sequences
Someone fills in your form at 11pm. They get a reply straight away, a useful second email two days later and an invitation to book on day five. Nobody on your team lifts a finger.
- ↓TriggerEnquiry receivedForm, 23:04
- Instant replyThanks, and what happens next
- Wait 2 days
- Answer the usual questionsThe three things people always ask
- Wait 3 days
- Invite them to bookA link straight to your calendar
- ✓Stops the moment they book or reply
Example sequence
Dinner outside from Thursday to Sunday, all summer. Past guests book first.
Reserve a tableExample newsletter
Newsletters
Openings, events, new services and seasonal offers. We write when you have something worth saying and send it to the people it fits.
Segments
Past guests hear about next season. New enquiries hear about what you do. Nobody gets an offer for something they already bought.
- Enquired, did not book
- Last visit over 6 months ago
- Opened one of the last 3 emails
Example segment
Before we send anything, we set up your sending domain properly and clean your list. That groundwork decides whether your emails arrive.
- Your domain is authenticated
SPF, DKIM and DMARC set up, so inboxes know the email is really from you.
- Old and bounced addresses removed
Addresses that bounce damage your sender reputation, so they come off the list.
- Only people who agreed to hear from you
Opt-in and enquiry lists only, in line with UK GDPR and PECR.
- One-click unsubscribe on every email
Easy to leave, which keeps you out of the spam folder.
- SPFWho may send for yourhotel.co.ukPass
- DKIMSigned, so nobody can fake itPass
- DMARCWhat inboxes do with fakesPass
Example domain check
Example scores. An illustration of how lead scoring works, not VitalScore's data.
Case study: VitalScore
Score your leads before you pick up the phone.
For VitalScore we built a 13-question survey that scores every lead as it comes in, so the team can see who is ready to talk and who needs more time. Alongside it came a bilingual website, branded social accounts and Meta Ads ready to launch.
- 13-question lead-scoring survey
- Bilingual website
- Branded social accounts
- Meta Ads ready to launch
From the first call to the first send, with nothing going out that you haven't read.
- 1We look at your list
Where your enquiries come from, who is on your list and what they hear from you now.
- 2We write the first sequence
Usually the enquiry reply, because it works from the very first enquiry.
- 3You approve every email
You read each one before it goes out. Change anything you like.
- 4We send and report back
The sequence goes live and you see what came back, in plain English.
See which emails bring bookings.
Every month you see who opened, who clicked, who replied and which emails led to bookings. In plain English, no dashboards to learn.
- Instant reply7
- Invite to book4
- Usual questions2
- Newsletter1
Example report. Yours shows your own numbers.
Who runs your email
Head of paid media and email, Rosey Co.
Bailey leads email at Rosey Co. Every email we send for you goes through him, and he's the person you speak to.
You deal with the person responsible for your emails, not an account manager passing messages along.
- Nothing sends without your approval.
- Every email goes to people who agreed to receive it.
- You own the list and the account.
- No. The enquiry sequence works from the very first enquiry, because it replies to people as they arrive. A newsletter can wait until your list is worth writing to.
- We work in the platform you already have, or set one up if you don't. Either way the account and the list are yours, and they stay yours if you ever stop working with us.
- We set up your sending domain (SPF, DKIM and DMARC), clean out old and bounced addresses and only send to people who agreed to hear from you. Those are the things that decide whether an email reaches the inbox.
- Yes, when it's done properly. We only email people who opted in or enquired with you, every email has a one-click unsubscribe, and we follow UK GDPR and PECR.
- Yes. We learn how you talk to your clients and write in that voice, and you read and approve every email before it goes out.
- We don't promise a timeline, because it depends on how many enquiries you get and who is on your list. The first sequence goes live once you approve it, and we report from the first send.
- Usually, where the system allows it. Our systems team handles the connection, so new enquiries and bookings flow into your email without anyone copying them across.
- It depends on how many emails you need and how often you send. We quote after one call, once we know your business and your list.